Australia's Top Fashion Games Performances in Q4 2020

The fourth quarter of 2020 saw some notable performances among fashion gaming apps in Australia. Data from Sensor Tower provides insights into how these apps fared in terms of downloads, revenue, and weekly active users.

Project Makeover experienced a significant uptick in all metrics, with downloads jumping from 5K to 72K and weekly active users rising from 9K to 123K. Revenue also saw a sharp increase, starting the quarter at approximately $23K and soaring to $137K by the end of December.

Acrylic Nails!, despite generating no revenue, maintained a strong user base. Downloads peaked at 51K in late September, followed by a dip and subsequent recovery to 40K by the year's end. Weekly active users mirrored this trend, starting at 66K and reaching a high of 73K in the final week.

Nail Salon 3D showed modest revenue figures, starting at $0 and reaching $1K by the end of Q4. The app's downloads saw a high of 18K mid-quarter, while active users peaked at 26K in the last week of December.

Piercing Parlor had a strong start to the quarter with downloads at 27K, though it experienced a decline to 2K by the end of December. Active users peaked at 46K in mid-October, ending the quarter at 20K.

Finally, Yes, that dress! showed consistent engagement with active users starting at 30K and ending at 19K. Downloads peaked at 12K early in the quarter, with a slight increase to nearly 6K by the close of December. Revenue remained low, starting at $187 and ending at $26.

For more detailed insights and data, Sensor Tower’s platform offers an extensive analysis of app performances across various metrics and regions.